We created the first store in the world where you can try on a condom before you buy it. Made at Chunk.
Soa Aids Nederland wanted to raise awareness of condom use in The Netherlands. In the last few years condom use amongst young people declined from 90% down to 50% (with a new partner). Because they had minimal resources available we needed an idea that could attract a lot of attention on its own.
The store appeared on NOS, RTL, AD, Metro, de Volkskrant, PowNews and many more.