We created the first store in the world where you can try on a condom before you buy it. Made at Chunk.
Soa Aids Nederland wanted to raise awareness of condom use in The Netherlands. In the last few years condom use amongst young people declined from 80% down to 55% (with a new partner). Because we had minimal resources available, we needed an idea that could attract a lot of attention on its own. The result? Over 10 million earned media impressions.
The store appeared on NOS, RTL, AD, Metro, de Volkskrant, PowNews and many more.