Get parents to pick Prioderm over very similar but cheaper, private label alternatives.
Made at Chunk! Prioderm suffered from increased competition with house name brands. They offer very similar products, but Prioderm has a higher price point. They view themselves as a more high-end product in the market, but are not necessarily more effective. So we needed to establish a stronger emotional connection between Prioderm and parents. Luckily for us, they are the only brand that has been assisting parents in their fight against head lice for more than 40 years.