thought-numberdriven-vs-visiondriven
thoughts

VISION-DRIVEN BRANDS WILL RULE THE FUTURE.

“What is the return of investment?” Not a bad question to ask, but it should never be the most important one. Number-driven brands will not survive in the long run, because the numbers will never validate the risk. And brands need risks to stay ahead of competitors.

A vision means having a general image of what the future holds. It means brands drive change based on ideals even if the numbers do not make sense yet. This gives brands the power to take risks which puts them ahead of the competition.

thoughts

not enough money, not enough time.

So don’t even try! Stop using just the facts to prove your case and don’t insist that people change their biases. You don’t have enough time and you don’t have enough money. Their worldview and frames got there before you did. Instead, identify a population with a certain worldview, frame your story in terms of that worldview. Brands succeed when they tap into an audience of people who share their worldview- a worldview that makes that audience inclined to believe the story the brand tells.

– Seth Godin

thought-building-vision-driven-brands
thoughts

HOW TO:
BUILDING VISION DRIVEN BRANDS.

To build a vision driven brand, you need a strong independent mind. You need a vision that inspires and has the power to rally people behind it. To create a powerful vision, you need to look at the world we are living in at the moment, and define the opportunities the future holds. It’s important to look at the role of your brand in the life of the consumer. Questions you can ask yourself are; which trends and developments are important? Which changes are apparent, in the needs, wishes and behaviors of the consumer? What do you want to achieve as a brand?

how-to-build-a-community-nohau
thoughts

give people a digital network to connect.

Humans have a universal need to connect with one another. This primal urge to create communities should not be overlooked by brands. People want to share knowledge, share experiences and simply feel the need to talk to each other. Brands that offer platforms for people to connect on, build powerful tools that link the story of a brand and the people who play a part in that story. And we all know the power of stories. Stories connect people, stories inspire people and stories make people proud to use a brand.

the-creative-process-nohau-3
thoughts

storytelling and the creative proces.

If the idea is the foundation of the creative process, then the story is the vehicle that delivers it, making it memorable and provocative. When we’re telling a story in person, everything about us is contributing to the power of that tale. A story always leaves you feeling something. And despite all our advances, all our sophisticated technologies, listening to a great story, told brilliantly still captivates us the most.

-John Hegarty

thoughts-ideas-worth-spreading-nohau
thoughts

storytelling is about spreading ideas.

Children are educated, companies are built and jobs are created, all because of what we know about spreading ideas. Some ideas spread far and wide and have a huge impact – while others – ideas perhaps more valuable and urgent, seem to fade away. If we could tell a better story about the really important stuff, we could all benefit. So if you care about the future of your company, storytelling matters. Storytelling matters because whether or not your able to buy a commercial, you can now spread your idea.

insight-spectacles
thoughts

Why it might be better than google glass.

First off, they look hell of a lot cooler than Google Glass did back in the day. Google Glass just had this nerdy vibe attached to it.

Second, these spectacles have just one function -or maybe 2, if looking cool counts- to film stuff! Without using your hands that is. Google Glass had way more options, but did none of them better then your good old iPhone. We want Spectacles!

mixed-reality-header
thoughts

Our reality will never be the same again.

Magic Leap, the ‘startup’ destined to change your reality forever. Not Virtual Reality, not Augmented Reality but Mixed Reality. No more Pikachu’s added to the screen of your mobile phone but projected straight onto your eyeballs, mimicking the way we naturally observe the world. Pikachu will be able to interact with the real world, hide behind your couch or jump out the window. Mixed Reality is heading to disrupt medical and business applications, but entertainment will lead the way.

thoughts

building relations is the new selling.

A lot of brands have invested too little in developing relationships and too much in creating more transactions. Building valuable relations is the new selling, because  relationships are important in the long run. Family businesses have been doing this forever, because the company has to continue to exist for future generations. The key to building a strong relationship is trust and to earn trust brands have to be transparent. Their social and ethical responsibility has to be a part of their identity.

thought-numberdriven-vs-visiondriven
thought-building-vision-driven-brands
thoughts

vision-driven brands will rule the future.

“What is the return of investment?” Not a bad question to ask, but it should never be the most important one. Number-driven brands will not survive in the long run, because the numbers will never validate the risk. And brands need risks to stay ahead of competitors.

A vision means having a general image of what the future holds. It means brands drive change based on ideals even if the numbers do not make sense yet. This gives brands the power to take risks which puts them ahead of the competition.

thoughts

not enough money, not enough time.

Stop using just the facts to prove your case and don’t insist that people change their biases. You don’t have enough time and you don’t have enough money. Their worldview and frames got there before you did. Instead, identify a population with a certain worldview, frame your story in terms of that worldview. Brands succeed when they tap into an audience of people who share their worldview- a worldview that makes that audience inclined to believe the story the brand tells.

– Seth Godin

thoughts

how to:
building vision driven brands.

To build a vision driven brand, you need a strong independent mind. You need a vision that inspires and has the power to rally people behind it. To create a powerful vision, you need to look at the world we are living in at the moment, and define the opportunities the future holds. It’s important to look at the role of your brand in the life of the consumer. Questions you can ask yourself are; which trends and developments are important? Which changes are apparent, in the needs, wishes and behaviors of the consumer? What do you want to achieve as a brand?

how-to-build-a-community-nohau
the-creative-process-nohau-3
thoughts-ideas-worth-spreading-nohau
thoughts

GIVE PEOPLE A DIGITAL NETWORK TO CONNECT.

Humans have a universal need to connect with one another. This primal urge to create communities should not be overlooked by brands. People want to share knowledge, share experiences and simply feel the need to talk to each other. Brands that offer platforms for people to connect on, build powerful tools that link the story of a brand and the people who play a part in that story. And we all know the power of stories. Stories connect people, stories inspire people and stories make people proud to use a brand.

thoughts

storytelling & the creative process

If the idea is the foundation of the creative process, then the story is the vehicle that delivers it, making it memorable and provocative. When we’re telling a story in person, everything about us is contributing to the power of that tale. A story always leaves you feeling something. And despite all our advances, all our sophisticated technologies, listening to a great story, told brilliantly still captivates us the most.

-John Hegarty

thoughts

storytelling is about spreading ideas.

Children are educated, companies are built and jobs are created, all because of what we know about spreading ideas. Some ideas spread far and wide and have a huge impact – while others – ideas perhaps more valuable and urgent, seem to fade away. If we could tell a better story about the really important stuff, we could all benefit. So if you care about the future of your company, storytelling matters. Storytelling matters because whether or not your able to buy a commercial, you can now spread your idea.

insight-spectacles
mixed-reality-header
thoughts

Why it might be better than google glass.

First off, they look hell of a lot cooler than Google Glass did back in the day. Google Glass just had this nerdy vibe attached to it.

Second, these spectacles have just one function -or maybe 2, if looking cool counts- to film stuff! Without using your hands that is. Google Glass had way more options, but did none of them better then your good old iPhone. We want Spectacles!

thoughts

Our reality will never be the same again.

Magic Leap, the ‘startup’ destined to change your reality forever. Not Virtual Reality, not Augmented Reality but Mixed Reality. No more Pikachu’s added to the screen of your mobile phone but projected straight onto your eyeballs, mimicking the way we naturally observe the world. Pikachu will be able to interact with the real world, hide behind your couch or jump out the window. Mixed Reality is heading to disrupt medical and business applications, but entertainment will lead the way.

thoughts

building relations is the new selling.

A lot of brands have invested too little in developing relationships and too much in creating more transactions. Building valuable relations is the new selling, because  relationships are important in the long run. Family businesses have been doing this forever, because the company has to continue to exist for future generations. The key to building a strong relationship is trust and to earn trust brands have to be transparent. Their social and ethical responsibility has to be a part of their identity.